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willoweyes
04-05-2008, 06:38 PM
Planning an Apocalyptic Backpack doesn't seem so wacky anymore--even the NYTimes is taking notice:

April 6, 2008
Duck and Cover: It’s the New Survivalism
By ALEX WILLIAMS

THE traditional face of survivalism is that of a shaggy loner in camouflage, holed up in a cabin in the wilderness and surrounded by cases of canned goods and ammunition.

It is not that of Barton M. Biggs, the former chief global strategist at Morgan Stanley. Yet in Mr. Biggs’s new book, “Wealth, War and Wisdom,” he says people should “assume the possibility of a breakdown of the civilized infrastructure.”

“Your safe haven must be self-sufficient and capable of growing some kind of food,” Mr. Biggs writes. “It should be well-stocked with seed, fertilizer, canned food, wine, medicine, clothes, etc. Think Swiss Family Robinson. Even in America and Europe there could be moments of riot and rebellion when law and order temporarily completely breaks down.”

Survivalism, it seems, is not just for survivalists anymore.

Faced with a confluence of diverse threats — a tanking economy, a housing crisis, looming environmental disasters, and a sharp spike in oil prices — people who do not consider themselves extremists are starting to discuss doomsday measures once associated with the social fringes.

They stockpile or grow food in case of a supply breakdown, or buy precious metals in cas


e of economic collapse. Some try to take their houses off the electricity grid, or plan safe houses far away. The point is not to drop out of society, but to be prepared in case the future turns out like something out of “An Inconvenient Truth,” if not “Mad Max.”

“I’m not a gun-nut, camo-wearing skinhead. I don’t even hunt or fish,” said Bill Marcom, 53, a construction executive in Dallas.

Still, motivated by a belief that the credit crunch and a bursting housing bubble might spark widespread economic chaos — “the Greater Depression,” as he put it — Mr. Marcom began to take measures to prepare for the unknown over the last few years: buying old silver coins to use as currency; buying G.P.S. units, a satellite telephone and a hydroponic kit; and building a simple cabin in a remote West Texas desert.

“If all these planets line up and things do get really bad,” Mr. Marcom said, “those who have not prepared will be trapped in the city with thousands of other people needing food and propane and everything else.”

Interest in survivalism — in either its traditional hard-core version or a middle-class “lite” variation — functions as a leading economic indicator of social anxiety, preparedness experts said: It spikes at times of peril real (the post-Sept. 11 period) or imagined (the chaos that was supposed to follow the so-called Y2K computer bug in 2000).

At times, a degree of paranoia is officially sanctioned. In the 1950s, civil defense authorities encouraged people to build personal bomb shelters because of the nuclear threat. In 2003, the Department of Homeland Security encouraged Americans to stock up on plastic sheeting and duct tape to seal windows in case of biological or chemical attacks.

Now, however, the government, while still conducting business under a yellow terrorism alert, is no longer taking a lead role in encouraging preparedness. For some, this leaves a vacuum of reassurance, and plenty to worry about.

Esteemed economists debate whether the credit crisis could result in a complete meltdown of the financial system. A former vice president of the United States informs us that global warming could result in mass flooding, disease and starvation, perhaps even a new Ice Age.

“You just can’t help wonder if there’s a train wreck coming,” said David Anderson, 50, a database administrator in Colorado Springs who said he was moved by economic uncertainties and high energy prices, among other factors, to stockpile months’ worth of canned goods in his basement for his wife, his two young children and himself.

Popular culture also provides reinforcement, in books like “The Road,” Cormac McCarthy’s novel about a father and son journeying through a post-apocalyptic wasteland, and films like “I Am Legend,” which stars Will Smith as a survivor of a man-made virus wandering the barren streets of New York.

Middle-class survivalists can also browse among a growing number of how-to books with titles like “Dare to Prepare!” a self-published work by Holly Drennan Deyo, or “When All Hell Breaks Loose” by Cody Lundin (Gibbs Smith, 2007), which instructs readers how to dispose of bodies and dine on rats and dogs in the event of disaster.

Preparedness activity is difficult to track statistically, since people who take measures are usually highly circumspect by nature, said Jim Rawles, the editor of www.survivalblog.com, a preparedness Web site. Nevertheless, interest in the survivalist movement “is experiencing its largest growth since the late 1970s,” Mr. Rawles said in an e-mail, adding that traffic at his blog has more than doubled in the past 11 months, with more than 67,000 unique visitors per week. And its base is growing.

“Our core readership is still solidly conservative,” he said. “But in recent months I’ve noticed an increasing number of stridently green and left-of-center readers.”

One left-of-center environmentalist who is taking action is Alex Steffen, the executive editor of www.wWorldchanging.com, a Web site devoted to sustainability. With only slight irony, Mr. Steffen, 40, said he and his girlfriend could serve as “poster children for the well-adjusted, urban liberal survivalist,” given that they keep a six-week cache of food and supplies in his basement in Seattle (although they polished off their bottle of doomsday whiskey at a party).

He said the chaos following Hurricane Katrina served as a wake-up call for him and others that the government might not be able to protect them in an emergency or environmental crisis.

“The ‘where do we land when climate change gets crazy?’ question seems to be an increasingly common one,” said Mr. Steffen in an e-mail message, adding that such questions have “really gone mainstream.”

Many of the new, nontraditional preparedness converts are “Peakniks,” Mr. Rawles said, referring to adherents of the “Peak Oil” theory. This concept holds that the world will soon, or has already, reached a peak in oil production, and that coming supply shortages might threaten society. While the theory is still disputed by many industry analysts and executives, it has inched toward the mainstream in the last two years, as oil prices have nearly doubled, surpassing $100 a barrel. The topic, which was the subject of a United States Department of Energy report in 2005, has attracted attention in publications like The New York Times Magazine and The Wall Street Journal, and was a primary focus of “Megadisasters: Oil Apocalypse,” a recent History Channel special.

Another book, “The Long Emergency” (Atlantic Monthly Press, 2005), by James Howard Kunstler, an author and journalist who writes about economic and environmental issues, argues that American suburbs and cities may soon lay desolate as people, starved of oil, are forced back to the land to adopt a hardscrabble, 19th-century-style agrarian life.

Such fears caused Joyce Jimerson of Bellingham, Wash., a coordinator for a recycling-composting program affiliated with Washington State University, to make her yard an “edible garden,” with fruit trees and vegetables, in case supplies are threatened by oil shortages, climate change or economic collapse. “It’s all the same ball of wax, as far as I’m concerned,” she said.

Scott Troyer, an energy consultant in Sunnyvale, Calif., said he was spurred by discussions of peak oil — “it’s not a theory,” he said — and other energy concerns to remake his suburban house in anticipation of a petroleum-starved future. Mr. Troyer, 57, installed a photovoltaic electricity system, a pellet stove and a “cool roof” to reflect the sun’s rays, among other measures.

Mr. Troyer remains cautiously optimistic that Americans can wean themselves from oil through smart engineering and careful planning. But, he said, “the doomsday scenarios will happen if people don’t prepare.”

Some middle-class preparedness converts, like Val Vontourne, a musician and paralegal in Olympia, Wash., recoil at the term “survivalist,” even as they stock their homes with food, gasoline and water.

“I think of survivalists as being an extreme case of preparedness,” said Ms. Vontourne, 44, “people who stockpile guns and weapons, anticipating extreme aggression. Whereas what I’m doing, I think of as something responsible people do.

“I now think of storing extra food, water, medicine and gasoline in the same way I think of buying health insurance and putting money in my 401k,” she said. “It just makes sense.”

sidecross
04-06-2008, 05:58 AM
I read that too; it was in the NYT 'Styles' section.

sidecross
04-06-2008, 06:13 AM
A Yuppie Heads 'Back to the Land'

By Anneli Rufus, AlterNet


When Doug Fine decided to move cross-country from his native New York to an arid rural outpost 20-plus miles from the nearest town, he brought along "four big goals" for the coming year, which were:


Use a lot less oil.


Power my life by renewable energy.


Eat as locally as possible.


Don't starve, electrocute myself, get eaten by the local mountain lions, get shot by my U.N.-fearing neighbors or otherwise die in a way that would cause embarrassment.

That's one behemoth of an ambitious plan for a man who admits right up front: "I like my Netflix, wireless email and booming subwoofers" and who can't imagine living without toast, ice cream or toilet paper. How, then, on earth to achieve it?

On the first page of his book about that year, Farewell My Subaru (Villard, 2008), Fine -- a journalist who has written for Wired, Salon and other venues -- recounts a scene in which his inexpertly parked Subaru Legacy slid backward down a grade and barely missed crashing into an outbuilding. This incident occurred "a few days after I moved into the sprawling, crumbling, 41-acre New Mexico spread" where Fine had come to live. "Moved into" is a coy way of putting it. Presently, he mentions that he owns the place, that he bought this vast tract of land to go green on.

And while it's exciting in a fairytale way, this notion of legally owning your surroundings as far as the eye can see and transforming them into a solarized organic Xanadu, it lends the undertaking a certain "well ... but" dimension. Well, we all aspire to sustainability, but how many of us could actually afford to buy 41 acres? Well, property in rural New Mexico is less expensive than in much of the United States, but how many of us could afford taking a year or more off work just to see whether we could hack it? Well, getting off the grid is great, but who among us has the bodily stamina to manage, while living solo, animal husbandry and organic gardening and the aerobic, acrophobic, bloodletting workouts (think: windmills, wrenches, tanks, pipes, panels and pumps) required to transition a ranch from electrical to solar power?

Fine bought solar panels "to power my new, fabulously expensive solar-powered well pump. The pump came from Denmark, where they don't employ slave labor and where they don't retail at Wal-Mart. Poor people in Chad don't own this pump. The boutique device was ... buried a hundred forty feet below the ground" -- at further expense, presumably. These expenses just pile up. In order to get "serious about kicking unleaded once and for all" -- quite an aspiration when the nearest town, and thus the nearest supply outpost, lies across "spine-rattling New Mexico dirt roads" and requires fording an actual river -- Fine had to ditch the Subaru and buy a four-wheel-drive diesel Monster Truck. Purchased secondhand, the Ford F-250 -- it dwarfs Hummers on the freeway -- was still "quite a bit over Blue Book." Replacing its standard fuel system with a biodiesel fuel system that allowed it to run on food grease salvaged from restaurants cost another crate of ducats: The website for Albuquerque Alternative Energies, where Fine had his conversion done, lists the charge as $4,000 plus installation.

Add the price of building materials, fencing, animals, feed ... and the whole project, to borrow Fine's own adjective, starts to sound a bit boutique. Which isn't to say that it isn't still admirable in principle.

After a suburban childhood and young adulthood spent backpacking around Third World war zones as a reporter, Fine yearned to know "whether it was possible, whether I was firmly on the way to independent, local, oil-reduced surivival or doomed to the fate of those, like most of my family and friends still, who believe that the current McGlobal Economy is eternal" -- i.e., that "unlike any society that came before, we'll figure out a way to keep this Super Bowl-watching, espresso-drinking, GPS-guided-car-driving party going no matter what the ice caps, a couple of Jihadists … and some nasty microbes in the Hot Zone have to say. It's the societal equivalent of not thinking about dying."

And he went west with a workable plan. An expensive plan, sure, but credit the guy for at least calculating this in advance. Because it was a long-term plan, its initial hassle and high cost were pretty much mandatory to ensure less hassle, lower cost and less hypocrisy in perpetuity. Fine admits knowing from the outset "that even if I wanted to, I couldn't completely cut out petroleum and Chinese slave factory products … in the first year or two." The reasons for this were partly technical, partly emotional: In the latter case, he likes ice cream a whole lot. But he planned for that, too, buying female goats via Craigslist almost immediately after arriving at the ranch.

Nature threw him for a few loops: the longest drought since the Ice Age, a crop-killing heatwave, a car-floating flood. Coyotes made a buffet of his hens. A goat got deathly ill. Such scenes certify Fine's membership in that age-old coterie of author-adventurers who turned real-life quests into literature: from Richard Halliburton's The Royal Road to Romance to Alexandra David-Neel's Magic and Mystery in Tibet and beyond. Fine's quest, as he explained to one New Agey neighbor, was "to show that a regular American can still live like a regular American, only on far fewer fossil fuels." In the telling, we get sapphire skies, big fat rattlesnakes, and "women with names like Darla." For an adventure narrative to wholly win our hearts, so -- pretty much -- does its narrator. A certain repetitiveness in Fine's jokes -- a fence droops "like Bush's approval ratings"; a snake is the scariest spectacle "outside of a Bush press conference" -- tends to beat on the brain. So, too, do his mispellings and other mistakes, which editors should have caught: the Virgin of "Guadeloupe," not "Guadalupe," for instance, and "comprised of food" instead of "composed."

That Fine's quest was ecologically noble certifies this book as a 21st century consumer product. Prediction: We'll probably be seeing lots more of these sagas over the next few years. A new version of the rural hippie commune dwellers who in the late '60s and early '70s were called "back-to-the-landers" has arisen, growing organic produce again, mucking out their own henhouses again -- but now they do it outfitted with Bluetooths, while researching animal viruses online. Yesteryear's back-to-the-landers were counterculturalists, dropping out of the mainstream. Today's version, as exemplified by the Netflix-loving Fine, desire not to leave the mainstream but lead it.

So this book functions only secondarily as an adventure saga. Primarily it's a blueprint for changing the bigger picture, concluding with some concrete ways to achieve this. "First," Fine urges, "vote for sustainable candidates. In other words, make carbon reduction among your top voting priorities." As a "card-carrying Independent" who mistrusts the two-party system and believes that "carbon-reduction is patriotic," Fine wants to ensure "that the corrupt idiots who are causing the bulk of the world's environmental problems get booted." So: "Really ask the candidates: What do you plan to do to make the U.S. (or our city, or school district) carbon-neutral?"

Second, eat locally. "Our food choices account for 30 percent of our carbon emissions." Maybe you buy your groceries at the supermarket across the street, but "the average tomato," Fine intones, "travels fifteen hundred miles from the field to the table."

"Third, drive on something other than fossil fuels, to help create a viable market for biofuels." Sure, it costs a bundle. But Fine reports that his Albuquerque biofuel mechanic "says it takes about four to six months to pay off a veg-oil conversion in lower fuel costs."

"Fourth, fight sprawl in your community." Watch developers like desert hawks. "We know we'll have a handle on sprawl when new-home sales are no longer reported as a major sector of the American economy."

Fine ideas, but again they raise slightly uncomfortable issues. Eating locally is yummy enough in Florida and California and on one's own ranch. It's a taller order for those millions living in metropolises and/or in winter-blizzard country. And running large numbers of vehicles on salvaged restaurant grease depends on a much, much larger number of human beings consuming vast quantities of unhealthy fried food. As for sprawl, should we buy huge rural spreads for our private ownership -- hey, it beats more malls and suburban housing tracts -- or work to have such spreads transformed into public regional parks and farmland we can share?

But credit Fine with honest self-effacement. During the flood, he wondered: "What the hell was I doing here, trying to raise goats and pretending I chewed tobacco? I felt like Bily Crystal parodying a cowboy lifestyle." Eyeing his reflection in the river, "all I saw in the water was a scared freak in a straw hat and wet flannel shirt flecked with alfalfa hay feed. I could barely keep two head of livestock alive for two weeks."

Ultimately -- spoiler alert! -- he succeeds. The ranch goes solar. The truck runs on food grease. The livestock and the organic garden provide such an abundance of eggs, milk and produce that Fine sells and barters the excess.

And he's still there.

"For a latchkey kid nurtured on Gilligan and Quarter Pounders, it's a sign that truly anything is possible. Like an Exxon executive biking to work," he muses. "And it only took me 36 years."

Anneli Rufus is the author of several books, including Party of One: The Loners' Manifesto.

http://www.alternet.org/environment/81278/

willoweyes
04-06-2008, 06:56 AM
Dear Sidey, thank you for pointing out that delicious factoid. ie practical survival hints fitted in the style section.

and the alternet article too--yay!

Change is in the Air, my friends.

and now, fellow students, go forth and seek a copy of Thoreau's "On Civil Disobedience" which you haven't read in awhile, and get re-acquainted.

craazyman
04-06-2008, 07:07 AM
well, willow, the concord jail was about on par with a modern bed and breakfast in Bennington, Vermont. what would he have done if it was the lock-down at some state pen with the horny homeboys? Probably paid his taxes on time. No offense to Thoreau, who was a genius, but one for the stars and not for the earth.

willoweyes
04-06-2008, 09:12 AM
Dear Craazy, I'm just saying, READ THE ESSAY for thoughts like this:

From ON THE DUTY of Civil Disobedience:

"It is not a man's duty, as a matter of course, to devote himself to the eradication of any, even the most enormous wrong; he may still properly have other concerns to engage him; but it is his duty, at least, to wash his hands of it, and, if he gives it no thought longer, not to give it practically his support. If I devote myself to other pursuits and contemplations, I must first see, at least, that I do not pursue them sitting upon any other man's shoulders. I must get off him first, that he may pursue his contemplations too."

Isaiah Mpski
04-06-2008, 09:32 AM
Yes,Thoreau was thorough.:eek:
The government will take their fair share,if they deserve.:hmm:

craazyman
04-06-2008, 11:21 AM
Thoreau is something of a minor patron saint of mine, and a lot of people too, to be sure. He was clearly a genius and his thought influenced, if not created, the strain of American thinking most recognized as the New England liberal consciousness--with a lineage going back through the American Thomas Paine, whose pamphlets were the gasoline for Washington's army--to the Scottish enlightenment philosophers. I have some family connection to all that, so it's in my dna as well as the morphic field that informs much of my thinking.

He didn't tell people what to do so much as create a robust framework, as they say in the analytical professions, for analysis. This is always a more profound foundation for action.

But still, I think if he'd been faced with lock-down at some homeboy hotel with the crips and bloods, I think he would have paid his taxes. The concord jail, no doubt, was not an especially intimidating place for a night or two.

P.S. Some time back I would regularly bore the board with quotations from Thoreau's travelouge and opination on the condition humane, "Cape Cod", whose notable character the Very Revered Samuel Treat captured my imagination. Thoreau's comic genious was evident in this digression from his route, which unfortunately gets relegated to the Appendix of official contemporary versions of the text. That is unfortunate, in that the Rev. Treat was quite an individual and an archetype too. I wonder if Thoreau's long attention to REverend Treat suggested that he was, in a sense, Thoreau's alter ego. I would tend to think he was. Thoreau was a tough dude, no question, who could have been quite fierce if his innate cerebriality hadn't intervened.

suebee
04-07-2008, 01:57 PM
less than half the number of expected spawning salmon in rivers here in calif this year, fishing to be banned....hmmm. guess i dont need that hook in my survival backpack.

sidecross
04-13-2008, 06:29 AM
Extended Forecast: Bloodshed

By NICHOLAS D. KRISTOF

April 13, 2008

Here’s a forecast for a particularly bizarre consequence of climate change: more executions of witches.

As we pump out greenhouse gases, most of the discussion focuses on direct consequences like rising seas or aggravated hurricanes. But the indirect social and political impact in poor countries may be even more far-reaching, including upheavals and civil wars — and even more witches hacked to death with machetes.

In rural Tanzania, murders of elderly women accused of witchcraft are a very common form of homicide. And when Tanzania suffers unusual rainfall — either drought or flooding — witch-killings double, according to research by Edward Miguel, an economist at the University of California, Berkeley.

“In bad years, the killings explode,” Professor Miguel said. He believes that if climate change causes more drought years in Tanzania, the result will be more elderly women executed there and in other poor countries that still commonly attack supposed witches.

There is evidence that European witch-burnings in past centuries may also have resulted from climate variations and the resulting crop failures, economic distress and search for scapegoats. Emily Oster, a University of Chicago economist, tracked witchcraft trials and weather in Western Europe between 1520 and 1770 and found a close correlation: colder weather led to more crackdowns on witches.

In particular, Europe’s “little ice age” led to a sharp cooling in the late 1500s, and that corresponds to a renewal in witchcraft trials after a long lull. And there’s also micro-evidence: in one area, a brutally cold May in 1626 led outraged peasants to call for punishment of witches thought responsible. Some scholars have also argued that the Salem witch trials occurred after a particularly cold winter and economically difficult period.

The point is that climate change will have consequences that will be difficult to foresee but will go far beyond weather or economics. There is abundant evidence that economic stress and crop failures — as climate scientists anticipate in poor countries — can lead to violence and upheavals.

In the United States, for example, some historians have found correlations between recessions or declines in farm values and increased lynchings of blacks.

Paul Collier, an Oxford University expert on global poverty, found that economic stagnation in poor countries leads to a rising risk of civil war. Professor Collier warns that climate change is likely to reduce rainfall in southern Africa enough that corn will no longer be a viable crop there. Since corn is a major form of sustenance in that region, the result may be catastrophic food shortages — and civil conflict.

The area that may be hardest hit of all — aside from islands that disappear beneath the waves — is the fragile Sahel region south of the Sahara Desert in West Africa. The Sahel is already impoverished and torn by religious and ethnic tensions, and reduced rainfall could push the region into warfare.

“The poorest people on Earth are in the Sahel, barely eking out an existence, and climate change pushes them over the edge,” Professor Miguel said. “It’s totally unfair.”

His research suggests that a drought one year increases by 50 percent the risk that an African country will slip into civil war the next year.

Ethnic conflict in Darfur was exacerbated by drought and competition for water, and some experts see it as the first war caused by climate change. That’s too simplistic, for the crucial factor was simply the ruthlessness of the Sudanese government, but climate change may well have been a contributing factor.

In a forthcoming book, “Economic Gangsters,” Mr. Miguel calls for a new system of emergency aid for countries suffering unusual drought or similar economic shocks. Such temporary aid would aim to reduce the risk of warfare that, once it has begun, is enormously costly to stop and often damages neighboring countries as well.

The greenhouse gases that imperil Africa’s future are spewing from the United States, China and Europe. The people in Bangladesh and Africa emit almost no carbon, yet they are the ones who will bear the greatest risks of climate change. Some experts believe that the damage that the West does to poor countries from carbon emissions exceeds the benefit from aid programs.

All this makes the United States’ reluctance to confront climate change in a serious way — like a carbon tax to replace the payroll tax, coupled with global leadership on the issue — as unjust as it is unfortunate.

So let’s remember that the stakes with climate change are broader than hotter summers or damaged beach houses. The most dire consequences of our denial and delay may include civil war — and even witch-killings — among the poorest peoples on earth.

I invite you to comment on this column on my blog, www.nytimes.com/ontheground, and join me on Facebook at www.facebook.com/kristof.

http://www.nytimes.com/2008/04/13/opinion/13kristof.html?ref=opinion&pagewanted=print

willoweyes
04-13-2008, 06:51 AM
Thanks Sidecross.

As some of my faithful readers may recall, I said the same thing on this very Board about two years ago. No one else took much notice; once again ahead of my time, once again, struggling for credibility.

I also pointed out that as overcrowding and famine take their toll, the fate of the female is uniformly negative. Just like when there are too many cats in the barn.

Esp. ugly old crones.

craazyman
04-13-2008, 07:08 AM
Send in the marines and the missionaries, or exterminate the brutes.

-Mr. Kurtz
District Director
Congo Station

suebee
04-14-2008, 07:42 AM
right, like i said about darfur a year ago - harley (or rice rocket) riding marines could machine gun their horses first, then route those ganja weed horsemen back to hell.
bonus - horse meat for the starving.
willow you are never struggling for credibility.

suebee
04-18-2008, 11:27 AM
Industrial Revolution, Take Two
Why can’t a building be as eco-friendly as a tree? What if the concept of waste didn’t exist?
by Matt Tyrnauer May 2008

On February 7, 1993, the architect William McDonough, a prophet of the sustainability and clean-technology movements, which set in motion many of the green design practices that are commonplace today, delivered a centennial sermon from the high altar of the Cathedral of St. John the Divine, in New York City. The sermon, which laid the foundation for a lifelong crusade to do nothing less than right the wrongs of the Industrial Revolution, was titled “Design, Ecology, Ethics and the Making of Things.”

“If we understand that design leads to the manifestation of human intention, and if what we make with our hands is to be sacred and honor the earth that gives us life,” McDonough said that day, “then the things we make must not only rise from the ground but return to it, soil to soil, water to water, so everything that is received from the earth can be freely given back without causing harm to any living system. This is ecology. This is good design. It is of this we must now speak.”

Over the past few decades, McDonough, who is 57 and who, with his uniformly black attire and rimless round glasses, has the look of a dapper monsignor, has done little but speak of this. The McDonough sermon nowadays, accompanied by slick PowerPoint slides, has become command-performance material for C.E.O.’s and world leaders. McDonough has given it twice at the White House as well as at such power confabs as the World Economic Forum, held annually in Davos, Switzerland, and the ted (Technology, Entertainment, Design) conference, held annually in Monterey, California. His evangelist’s flock comprises politicians, high-techies, and fat cats who lap up the fine points of his remarkable theory of ecological design—what he calls “Cradle to Cradle,” a repudiation of the Industrial Revolution’s linear, cradle-to-grave system of manufacture, consumption, and junk-heaping. Cradle to Cradle, in McDonough’s words, “does not just reduce waste, it eliminates the concept of waste,” stipulating that products be manufactured in new ways that will allow them to be reduced to their essential technical or biological elements in order to be re-used. Nature’s cycles provide the model. Organic substances go back to the soil, to feed the earth’s “biological metabolism.” Everything else is returned as “nutrients” for what is termed the “technical metabolism,” to be infinitely, effectively re-used. As McDonough sums it up, sounding a bit like a tree-hugging Clint Eastwood, “I’ve got three words for you: Waste equals food.”

In 2002, McDonough co-authored Cradle to Cradle, a book-length manifesto outlining the new paradigm for “remaking the way we make things.” His collaborator was the German chemist Michael Braungart. In 1995, McDonough had branched out from his architecture firm, William McDonough + Partners, with studios in Charlottesville, Virginia, and San Francisco, and with Braungart founded McDonough Braungart Design Chemistry (M.B.D.C.), a consultancy based in Charlottesville, devoted to Cradle to Cradle–izing the planet, industry by industry, compound by compound, molecule by molecule. “Our goal is very simple,” McDonough tells me from the shotgun seat of a Toyota Prius as we speed down Highway 101, south of San Francisco, headed for a speaking date he has at the nasa Ames Research Center, in Silicon Valley. “It is to help create a delightfully diverse, safe, healthy, and just world, with clean air, water, soil, and power—economically, equitably, ecologically, and elegantly enjoyed, period.” He acknowledges, “Cradle to Cradle is daunting because this is an imperfect world, and we try to imagine the perfect to try to achieve the best possible.” Yet he and Braungart are pulling it off in measurable ways.

Over the last three decades, McDonough has worked with an all-star list of companies, whose aggregate revenues exceed $1 trillion. McDonough will not discuss details about his clients, but reportedly he has collaborated with, among others, Google, G.E., Wal-Mart, Ford, British Petroleum, Nike, the Gap, Whole Foods, Herman Miller, the city of San Francisco, the U.S. Postal Service, and a number of Chinese municipalities. Buildings—including a preliminary assignment from Google for its new corporate campus—are being designed; products are being made to Cradle to Cradle specifications; and conceptual master plans have been drawn up for cities, including six in China alone. “The whole nation of Holland is going crazy for Cradle to Cradle right now,” says McDonough. “They have huge conventions called ‘Let’s Cradle.’ I guess when you become a verb you know you are getting somewhere.”

According to Phillip Bernstein, a lecturer at the Yale School of Architecture and a vice president at Autodesk, Inc., a leading design-software producer for the architectural, entertainment, and engineering professions, “When it comes to new ways of shifting our sustainability paradigms, Bill is the granddaddy of this way of thinking. He’s the visionary inventor, there before anyone. And now he’s actually building the factories that make clean water, working on the concept cars that make clean air, doing the big thinking that is moving things forward.”

“I have been plowing this row for 30 years,” says McDonough. “The work all of a sudden is coming to fruition, and it’s a great moment in our culture, where these kinds of ideas are now being addressed by corporations, by agencies. I like to say there is a strong current interest in the leadership of our species in issues of sustainability, and I think we have about 20 years to fix this problem.”

“What are the consequences if we don’t make it?,” I ask.


article continues at

www.vanityfair.com/culture/features/2008/05/mcdonough200805

willoweyes
04-18-2008, 12:01 PM
Lovely, lovely, suebee. hope arise in this flat old chest.

Isaiah Mpski
04-19-2008, 08:24 AM
...sell all that ye have and follow me...

...no man cometh to the Father but through me...

...Many are called,few are chosen....